Also included in the addendum are pictures of the BSU nickname and logo on SPH sports uniforms, warmup apparel, football helmets and other athletics equipment and apparel. The addendum also states the nickname and logo are in similar usage in baseball, softball and soccer facilities and on the walls, scoreboards and hardwood flooring in three SPH gymnasiums. An addendum attached to the letter includes dozens of photographs of various uses of the bronco nickname and logo on the SPH campus, including on signage at the entrance to the driveways leading onto school property, on the outside of the school building, on walls and other surfaces throughout the high school, on the outer façade of its football stadium, on the field turf inside the stadium, on the stadium scoreboard and on signage throughout the stadium. The cease-and-desist letter demands the cessation of use by SPH of the BSU nickname and logo. The letters were sent on behalf of one of CLC’s clients – Big State University (BSU) – after CLC brand enforcement personnel discovered that BSU’s sports nickname, the Broncos, along with its logo, a distinctive, swooping caricature of a horse’s head in the school colors of purple and gold, are being used by Sports Powerhouse High.
The letters are from the Collegiate Licensing Company (CLC), a firm that manages the trademark licensing programs for more than 200 large universities and assists those institutions with brand development, management and protection related to university marks, including sports team nicknames, logos, mascots, colors and other insignia used on apparel and merchandise sold by mark licensees.
Upon arriving at work one morning, with their to-do lists already filled with dozens of tasks to be completed, their email and voicemail inboxes overflowing with messages to be returned, and not a spare moment anticipated during the busy day ahead, the attorney for a school district and the athletic director for the district’s secondary school – Sports Powerhouse High (SPH) – find hard-copy letters in their incoming mail, both of which when opened reveal the following heading in a large, bold font: “CEASE AND DESIST.”
0 kommentar(er)
